Since 1993, the “world famous rhino brand” has been an omnipresent representation of youthful, next generation culture. Founded by Marc Ecko, it began as just six t-shirts and a can of spray paint before evolving to claim star status in the late 90s hip hop and skate scene. Worn by hip hop legends such as Eminem, D12, Method Man and Dave Chapelle, the brand exploded into mainstream urban culture in the 2000s. Brand sponsorships included hoardings at Manchester City Football Club, early sponsorship of previous MotoGP Moto3 and British Superbike rider Joe Irving, Porsche racing team and renowned cage fighter Michael “The Count” Bisping.

With strong roots in youth culture, Eckō Unltd became the touchstone of a generation without boundaries. Successfully fusing design, street style, music, illustration, video games and action sports, the brand remains in a class of its own with an uninhibited pulse on emerging trends and talent.