Iconic, respected and trend-led, Starter Black Label is the ultimate premium sports-lifestyle fashion brand, providing sports-inspired street apparel supported by its authentic US heritage.
Launched in 2012 as a premium lifestyle brand extension of Starter, Starter Black Label is a US brand that generates excitement across both young consumers who are new to the brand, as well as those who remember Starter from its US roots.
It’s a fashion-forward collection of logo-led apparel, influenced by the original satin jacket that continues to inspire much of the brand’s direction today.
