Focus Brands is a proud member of Better Cotton. Better Cotton is not physically traceable to end products. However, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source’. Better Cotton connects people and organisations throughout the cotton sector, from field to store, to promote measurable and continuing improvements for the environment, farming communities and the economies of cotton-producing areas. Focus Brands is committed to sourcing 80% of our cotton as Better Cotton by 2024. Learn more about Better Cotton at bettercotton.org/massbalance.
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